MVP Dealer Network

Where we are going with our exclusive network?

Only the best Harley-Davidson® dealers will join the MVP network of dealers. When selecting MVP dealers for our network, we examine several criteria in advance to make sure there is a good synergy between MVP Inc. and our prospective franchisee:

  • Ownership / Management philosophy
  • Customer hospitality
  • Location / Accessibility
  • Inventory selection
  • Market opportunity
  • Longevity / Sustainability
  • Creation of exclusive MVP territories / markets

We select one dealer in a given market that we feel is a best fit for our program. The dealer selected to join MVP is granted a pre-defined, exclusive MVP territory, creating a point of differentiation from other Harley-Davidson® dealers. While our background has been in the support of Harley-Davidson® dealers, the MVP brand and its exclusive offerings will drive customers to seek out the MVP dealership in a given area regardless of the featured motorcycle manufacturer.


To go back to the home page, click here.
To contact us, click here.

MVP Program Video

From the drivers behind its creation to its evolution into a World-Class loyalty application for the heavyweight motorcycle market.